Reviewed · PUFFIN TOURS
Puffin Travel choice – We decide where to go. Do it like locals
Iceland is a country where a good plan often needs room to change. Puffin Travel lets you hand Gulla or Villi your wish list, then build a private day around it, from local culture and art to dramatic nature and quiet stops beyond the usual route. I like the true flexibility and the chance to see Iceland through a local’s interests rather than follow a fixed bus itinerary.
I also like the practical comfort of a private, air-conditioned vehicle with onboard Wi-Fi, plus direct advice on where to eat, drink, and explore. The main drawback is the $865 price, which makes the most sense for a group sharing the vehicle. You also pay separately for meals and museum admission, and the day depends on good weather.
Key points to know before booking

- Your itinerary is built around your interests: Ask for nature, sagas, art, knitting, thermal bathing, family activities, or classic Iceland sights.
- Gulla and Villi guide the day: You can present a bucket list, or let them suggest places they personally enjoy.
- The private vehicle changes the pace: Your group can spend more time on what matters and less time waiting for strangers.
- The route can reach far beyond Reykjavik: Possible themes include the Golden Circle, South Coast, Reykjanes Peninsula, and Landmannalaugar, subject to conditions and planning.
- The listed price is $865: Consider your group size, since this is a private experience rather than a per-seat sightseeing bus.
- Bring a meal plan: Food is not included, museums charge their own admission, and there is no restroom onboard.
A private Iceland day that starts with your wish list

Puffin Travel’s concept is simple: you decide what kind of Iceland day you want, then Gulla or Villi helps shape it. You might ask for waterfalls and wide-open scenery, a cultural day focused on sagas, or something connected to Icelandic crafts and local life.
The experience is listed at about eight to nine hours, with a 9:30 am start. The planning description allows a day of roughly seven to twelve hours, so the final length appears to depend on the route and what you arrange. Confirm the timing when you book, especially if you have a flight, cruise departure, or dinner reservation afterward.
This is not a fixed tour with a guaranteed set of stops. The possible ideas include Reykjavik, the Golden Circle, the South Coast, the geothermal Reykjanes Peninsula, and the unusual lava fields of Landmannalaugar. Those places are very different from one another, so you should treat them as examples of the kind of day you can create, not as a promise that all will fit into one outing.
That flexibility is the point. A private guide can help you avoid building an overstuffed day that looks good on paper but leaves you rushing from one stop to the next.
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Gulla and Villi bring the local touch

You may be guided by Gulla, Villi, or both. The experience is presented as a chance to do Iceland like locals, and that idea comes through in the range of interests they can accommodate.
If you like art, Gulla may arrange visits connected with artists. If Icelandic knitting interests you, the day can include a knitting-focused outing. For saga and culture fans, she offers stories and places tied to the country’s traditions. If you want nature, she can point you toward areas she considers special.
This is useful because Iceland can be hard to understand if you only collect viewpoints. A guide who explains local culture, crafts, and stories can give the scenery a stronger sense of place. The cultural side also gives you options on a day when weather makes long outdoor stops less appealing.
One point to keep in mind is that the amount of commentary may vary by guide and route. Some people will want a running explanation throughout the drive, while others will prefer a quiet ride between stops. If detailed guiding is important to you, say so when arranging the tour.
Choosing between city culture, nature, and classic sights

The best way to book this experience is to arrive with two lists: what you must see and what you would enjoy if the weather or timing changes.
For Reykjavik and culture, you can ask for art, local crafts, sagas, or food suggestions. This suits you if you have already seen the major sights and want a closer look at Icelandic interests beyond the standard photo stops. The experience can also help you decide where to eat, drink, and explore during the rest of your stay.
For nature, Iceland gives you plenty of choices. You might focus on volcanic scenery, geothermal areas, the South Coast, or the Reykjanes Peninsula. The description also names Landmannalaugar, known for unusual lava fields and striking natural scenery. Ask clearly which locations are realistic for your date, since road conditions, daylight, and weather can affect the plan.
For classic Iceland, you can request the Golden Circle or a South Coast outing with a personal twist. This is a smart choice if you want familiar highlights but do not want a standard group schedule. You can explain which major sights matter most and ask the guide to add a local stop or a quieter point along the way.
For families, the guide can include activities suited to children. That matters in Iceland, where a long series of scenic stops can lose a child’s attention. Be specific about ages and interests so the day is built with activity in mind rather than only driving and viewing.
For thermal bathing, you can ask about natural bathing places. The important detail is to confirm which site is planned and whether any entrance fee applies, since admissions are not included.
What the vehicle adds to the day

The tour includes a private, air-conditioned vehicle and private transportation. Only your group takes part, which gives you more control than a standard coach trip.
You can ask to stop, change the order, or spend longer at a place that matters to you, within the limits of the route and conditions. That is particularly valuable for mixed groups. One person may want culture, another may want scenery, and children may need a change of pace.
Onboard Wi-Fi is included, another small but useful feature. You can stay connected during a long day outside Reykjavik, though you should not treat Wi-Fi as a substitute for downloading anything essential before departure.
Pickup is offered, and the stated start time is 9:30 am. Confirm the exact pickup point during booking. The experience is also near public transportation, but since pickup is available, you may not need to arrange your own way to a separate meeting point.
There is no restroom onboard. Plan bathroom breaks as part of the route, especially if you are traveling with children or anyone who needs frequent facilities.
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How to get the best value from $865

At $865, this is a major purchase. The value depends heavily on the number of people in your group and how much you care about private planning.
For a couple, the cost is high compared with joining a standard day tour. You are paying for the private vehicle, flexible route, local guidance, and the ability to shape the day around your own priorities. If those features are not important, a fixed group outing may be a better fit.
For a family or a larger private group, the price can make more sense when divided among everyone. You avoid buying separate seats on a group excursion and gain a schedule designed for your group. The comfort is also easier to appreciate during an eight-hour day.
Think of this as a custom day with a guide, not a ticket covering every Iceland attraction. Meals are not included. Museum entrance fees are not included. Any bathing or other paid activity may also cost extra, depending on what you choose.
Before booking, send a clear list of interests and ask what the guide recommends for your date. A useful request might include one must-see sight, one cultural interest, one food preference, and one backup idea for poor weather. That gives the guide something practical to work with.
Why the local angle matters

Iceland’s popular sights can be rewarding, but they can also feel repetitive when every stop is treated as a quick photograph. A private local guide gives you a chance to ask why a place matters, how people use it, and what else fits your interests.
The local angle is strongest when you allow some freedom. If you already know every stop and insist on a rigid list, you may get a private driver for a familiar route. If you explain what you enjoy and let Gulla or Villi suggest options, the day has more room to feel personal.
Past bookings have included quieter places away from heavily visited routes, along with popular sights. One particularly useful pattern is combining the well-known with the less expected. You might see a major natural attraction, then spend time on a cultural or local activity that would not fit a standard bus schedule.
The experience can also work well for a solo visitor. Private transportation and a guide can make a long day feel more manageable, particularly if you want to explore outside Reykjavik without driving yourself.
Weather, timing, and realistic expectations

Icelandic weather can change quickly, and this experience requires good weather. If poor conditions force a cancellation, you are offered another date or a full refund. That policy is helpful, but you still need a backup plan for the rest of your Iceland stay.
The route matters. A Reykjavik cultural day may involve less exposure to rough conditions than a far-reaching nature outing. Landmannalaugar, the South Coast, Reykjanes, and other distant areas each require different planning. Ask what is practical for your travel date rather than assuming every named destination is available year-round.
Daylight also matters. The experience can be arranged during a brief winter daylight period, but the number of stops may need to be limited. A shorter list with enough time at each place is usually better than trying to cover too much ground.
You should also ask how much driving is expected. The private vehicle makes the ride comfortable, but Iceland is large, and a scenic day can still include substantial time on the road.
Who will enjoy this most

I would consider this tour a strong match for you if:
- You have already done a standard Golden Circle outing and want something more personal.
- Your group has different interests that do not fit a fixed itinerary.
- You want local help with art, knitting, sagas, food, or Icelandic culture.
- You are traveling with children and need the day adapted to their energy and interests.
- You prefer not to drive in unfamiliar Icelandic conditions.
- You value privacy and are willing to pay for a vehicle reserved for your group.
- You are visiting for a short time and want help using one full day well.
It may be less suitable if you want a cheap, fixed sightseeing trip with every entrance fee included. It is also not ideal if you need a guaranteed list of exact stops before paying. The whole appeal is the ability to shape the day with the guide.
Booking details that affect your decision
Confirmation is provided at booking. Service animals are allowed, most people can participate, and the activity is private for your group.
Free cancellation is available up to 24 hours before the start time for a full refund. Cancellations or changes made within 24 hours are not refunded or accepted. Since weather can affect the outing, keep your schedule flexible if possible.
Ask about pickup, the expected finish time, the final route, restroom stops, and any admission costs before the day begins. Those questions are especially important if you are planning a museum, thermal bath, or family activity.
Should you book Puffin Travel’s private Iceland day?
Book it if you want a flexible local day, not another fixed sightseeing circuit. The strongest reasons are the private vehicle, the wide choice of themes, and the personal input from Gulla and Villi. You can build a day around nature, culture, crafts, children, food, or classic sights, then adjust the plan to suit your group.
The $865 price is easier to justify when shared by several people and when private planning saves you from renting a car or joining a route that does not fit. For two people on a tight budget, compare the cost carefully with group tours.
My practical advice is to contact Puffin Travel with a short wish list before booking. Ask which route is best for your date, what is included beyond transportation and guidance, and how much driving the day will involve. If the proposed plan matches your interests, this is a thoughtful way to see Iceland with more freedom and less routine.
FAQ
Where does the tour start?
The tour starts in Reykjavik, with a stated start time of 9:30 am. Pickup is offered, so confirm the exact pickup details when booking.
How long does the experience last?
The listed duration is approximately eight to nine hours. The planning information also describes possible outings of about seven to twelve hours, depending on what you arrange.
Is this a private tour?
Yes. Only your group participates in the activity.
What destinations can I request?
Possible choices include Reykjavik, the Golden Circle, the South Coast, the Reykjanes Peninsula, and Landmannalaugar. You can also request cultural, craft, family, nature, or thermal bathing activities.
Can I choose the itinerary?
Yes. You can provide a bucket list or ask Gulla or Villi to suggest places and activities based on your interests.
Is transportation included?
Yes. Private transportation in an air-conditioned vehicle is included.
Is Wi-Fi available?
Yes. Wi-Fi onboard is included.
Are meals included?
No. Meals are not included.
Are museum entrance fees included?
No. Museum entrance fees are paid separately.
What happens if bad weather cancels the tour?
If the experience is canceled because of poor weather, you are offered a different date or a full refund. Free cancellation for other reasons is available up to 24 hours before the start time.
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