Reviewed · PRIVATE
Private Icelandic Sweet Tooth Tour
Reykjavik’s sweetest side is not found in one grand market. It is scattered through bakeries, candy shops, ice cream counters, and small food stops along the downtown streets. This private walk brings those tastes together, with samples ranging from old-fashioned pastries and hot chocolate to skyr cake, candy, and the more daring bite of fermented shark.
I especially like the private format, since your guide can adjust the conversation and answer your questions without a crowd. I also like the mix of food and orientation: the walk helps you get your bearings on Laugavegur and around central Reykjavik while giving you a reason to step inside local businesses. The main drawback is price. At $207 per person for roughly two hours, it is a serious food-tour splurge, especially for a couple or family.
What makes this Reykjavik food walk worth considering

- Five food-focused stops: Try pastries, local specialties, ice cream, candy, and skyr cake in one short outing.
- A truly private experience: Only your group takes part, so the guide’s attention stays with you.
- A useful first-day introduction: The route includes Ingólfstorg, Laugavegur, and Hallgrimskirkja.
- Guides with personality: Óli, Einar, Gudjon, and Ester E. are among the guides associated with this experience.
- A gentle pace: The stops are short, with time to eat, ask questions, and hear city stories.
- A challenging Icelandic taste: Fermented shark gives the tour one memorable, less sugary moment.
Starting at Ingólfstorg in central Reykjavik
The meeting point is outside Hlöllabátar at Ingólfstorgi 1, facing Ingólfstorg Square and two tall stone pillars. CenterHotel Plaza is to the right, and benches, tables, and a covered area make it a practical place to wait.
If your accommodation is within the company’s pickup radius, pickup may be available. If not, you meet in the square. Keep your phone ready, and look for a guide wearing a light blue jacket. Using Google Maps is sensible because Reykjavik’s downtown streets and business names can be easy to mix up.
The opening ten minutes are more than a roll call. Your guide sets the tone, explains the route, and begins the city orientation. This matters if you schedule the tour near the start of your stay. You will walk away knowing where the main downtown streets are, which is useful when you return later for dinner or shopping.
The tour ends at Hallgrimskirkja, the large church on Hallgrímstorg. That makes the route practical, too. You finish near one of Reykjavik’s best-known sights rather than being returned to the original meeting point.
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Baka Baka and the pleasure of Icelandic baking

The first food stop is Baka Baka, a cozy bakery where the focus is traditional Icelandic pastries. This is likely to be one of the strongest parts of the tour if you care about baking, since the experience begins with familiar comfort food rather than a dare.
Expect flaky pastry and recipes tied to Icelandic home and bakery traditions. One guide-led version also included hot chocolate, a pairing that makes sense in Reykjavik’s cool weather. I would pay attention here and ask your guide what you are eating, since the value is not only in the sugar and butter. You are getting a small introduction to the country’s everyday food culture.
The stop lasts about 15 minutes, so this is a tasting rather than a long cafe visit. You should not expect time for a full breakfast or a leisurely coffee break. If pastries are your main reason for booking, you may wish the tour stayed longer at the bakery, but the short visit lets the group reach several different kinds of treats.
Laugavegur turns the tasting into a city walk

Between food stops, the guide leads you along Laugavegur, one of the central streets for shops, cafes, and city life. The walk is easy-paced, and the guide adds stories and local anecdotes rather than giving you a silent transfer from one snack to the next.
This balance is important. A food tour can feel like a string of counters if there is no sense of place. Here, the downtown streets connect the food to Reykjavik itself. You learn where you are while moving between stops, and you can note places to revisit later.
The route is still a walking tour, not a vehicle-based tasting. The itinerary gives short time blocks for the street sections, but the total experience lasts about two hours. Wear comfortable shoes and dress for Icelandic weather. The food stops are indoors, but part of the experience takes place outside.
Taste of Iceland brings in savory Icelandic flavors

At Taste of Iceland, the tour shifts from sweet baking to a broader sample of local food. The stated selection includes fermented shark and skyr, along with other Icelandic specialties.
Fermented shark is the boldest item on the route. It is not included to please every palate. It gives you a chance to try a food closely linked with Iceland’s traditional culinary image, then decide for yourself what you think. You can approach it as a cultural sample, not as a dish you must love.
Skyr provides a calmer contrast. It is thick, mild, and familiar enough to act as a reset after the shark. This stop is useful because it keeps the tour from becoming a simple sugar crawl. You get a small taste of Icelandic food culture, including one item that is easy to enjoy and one that is more of a challenge.
The stop lasts around 20 minutes. That is enough time for samples and questions, but not enough for a full meal. If you arrive hungry, remember that snacks are included, not lunch.
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Valdís proves Icelanders eat ice cream in any weather

At Ísbúðin litla Valdís, the tour returns to dessert. Valdís is presented as a long-established Reykjavik ice cream stop, with a focus on consistent quality and a range of flavors.
The fun detail here is the local habit of eating ice cream regardless of the temperature. You may be wrapped in a coat while holding a cold scoop, which feels slightly absurd and very Icelandic. Your guide helps you choose among the recommended flavors, so this is a good place to ask what locals tend to order.
The stop lasts about 15 minutes. That makes it easy to enjoy without turning the ice cream into a long pause. It also means you should not expect a broad tasting flight unless your guide’s available samples and group preferences allow it. The exact flavors are not specified, so your selection may depend on what the shop is serving that day.
Loo.koo.mas is the playful candy stop

Loo.koo.mas brings a different mood to the route. Instead of pastries or traditional dairy, you get a candy stop with choices aimed at different tastes, from sour sweets to high-energy sugary treats.
This is particularly well suited to families and anyone who enjoys trying local candy. The guide helps match the selection to your preferences, which gives the private format a practical benefit. You can say if you prefer sour, sweet, or something more unusual rather than simply accepting one fixed sample.
The stop is scheduled for about 15 minutes. Like the other tastings, it is a quick visit rather than a shopping expedition. If you find something you love, you can return later in your own time. That is one of the better features of the route: it introduces places without trapping you in a large group or forcing you to move on before you know where you are.
Dass Reykjavik finishes with skyr cake

The final food stop is Dass Reykjavik, where you try skyr cake, or skyrterta. This local favorite gives the tour a fitting finish because it combines Iceland’s best-known cultured dairy product with a dessert format.
The skyr cake is likely to appeal to you if you prefer something creamy and less heavy than a rich pastry. It also gives the guide another chance to explain how skyr fits into Icelandic eating habits. The stop lasts roughly 20 minutes, one of the longer tasting pauses on the route.
By this point, you will have had several sweet samples. Pace yourself. The tour includes pastries, ice cream, candy, and cake, so the experience is better if you treat each stop as a taste rather than trying to eat as if every stop were a full dessert course.
A private guide changes the feel of the tour

The strongest practical reason to choose this experience is the private setup. Only your group participates, so your guide can keep the pace comfortable and answer questions that would be lost in a larger group.
The guide names associated with the experience include Óli, Einar, Gudjon, and Ester E. The supplied feedback gives special praise to their friendly manner, city knowledge, and ability to add stories along the way. Óli is described as especially good at answering questions, while Einar is noted for combining food, city orientation, and useful local advice.
That personal contact matters more here than it would on a simple sightseeing loop. You are tasting unfamiliar foods, and it helps to have someone explain what they are and why they matter. The guide can also make the walk feel less like a checklist of businesses.
The tone is meant to be fun and informal. You should expect jokes, anecdotes, and conversation rather than a formal lecture. If you prefer a quiet, highly structured culinary class, this may not be your ideal choice. If you like asking questions and learning through conversation, the format should suit you well.
Is $207 per person good value?
At $207 per person, this is expensive for a two-hour walk. The included items are snacks, not a complete meal, and the route covers a compact part of Reykjavik. You are paying mainly for the private guide, the planning, the access to several tasting stops, and the convenience of combining food with orientation.
For a couple, the total cost can add up quickly. For a family or small private group, the value may improve if you care about having your own guide and avoiding a standard group schedule. Group discounts are offered, though the exact terms are not given.
I would compare this with the cost of buying pastries, ice cream, candy, and skyr desserts on your own. Self-guided eating will cost much less, but you will need to find the stops, understand what to order, and create your own route. You also will not get the city stories or the guide’s help with the more unusual foods.
The tour makes the most sense during your first day or two in Reykjavik. You get a quick map of downtown, learn places to revisit, and sample food before deciding where to spend more of your dining budget.
Who should book this sweet tour?
This experience fits you best if you want:
- A short introduction to Reykjavik and Icelandic food
- A private guide rather than a large shared group
- Pastries, ice cream, candy, skyr, and cake in one outing
- A chance to try fermented shark without arranging a full food tour
- A relaxed activity that works for couples, families, and small groups
- Help getting oriented in central Reykjavik
It is less suitable if you want a full meal, a long sit-down bakery visit, or a detailed culinary course. The route is designed around several quick tastings, so the experience keeps moving.
The tour is offered in English, and mobile tickets are available. Most people can participate, service animals are allowed, and the route is near public transportation. Gratuity is not required in Iceland. Free cancellation is available until 24 hours before the start time, but changes or cancellations inside that window are not refunded.
My call on the Reykjavik Sweet Tooth Tour
I would book this if you are arriving in Reykjavik and want a friendly, low-pressure way to learn the center of town while sampling local treats. The food selection is broad enough to keep the experience interesting, and the private format gives the guide room to tailor the walk to your group.
The price is the clear question mark. If $207 per person feels high for snacks, you can easily explore Reykjavik’s bakeries and ice cream shops independently. But if you value a personal guide, want help with Icelandic food customs, and prefer to get your bearings quickly, this tour earns its place in your first days in the city.
FAQ
How long does the Private Icelandic Sweet Tooth Tour last?
The tour lasts approximately two hours.
Where does the tour start?
It starts outside Hlöllabátar at Ingólfstorgi 1 in Reykjavik, facing Ingólfstorg Square and the two tall stone pillars.
Is hotel pickup available?
Pickup is offered from hotels and accommodations within the specified radius. If you stay outside the downtown pickup area, you should meet the group at the stated Ingólfstorg meeting point.
Where does the tour end?
The tour ends at Hallgrimskirkja, at Hallgrímstorg 1 in Reykjavik.
What food is included?
The tour includes snacks such as Icelandic pastries, skyr, fermented shark, ice cream, candy, and skyr cake. Hot chocolate has also been included at the bakery on some guided visits.
Is this a private tour?
Yes. Only your group participates, and you have a private guide from Your Friend in Reykjavik.
What happens if I need to cancel?
You can receive a full refund if you cancel at least 24 hours before the experience begins. Cancellations or changes made less than 24 hours before the start time are not refunded or accepted.
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