Reviewed · SOUTH COAST TOURS
Private Tour: South Coast of Iceland by SUV or Van from Reykjavik
The best part of this private South Coast tour is the freedom to spend more time at the places that catch your eye. You travel in a full-size SUV with your own guide, not on a fixed coach route, so the day can bend around your group’s pace and interests.
I like the direct hotel pickup and the mix of sights: two major waterfalls, a glacier, a volcano view, a black beach, and a small coastal village. I also like the human touch provided by guides such as Jon and Sigfus, who can explain Icelandic life and adjust stops when children or tired walkers need a slower day.
The main drawback is the price, listed at $750 per person, and the long driving day. Food is not included, and weather can change quickly, so you need warm clothes, good shoes, and realistic expectations about an 8 to 10 hour outing.
Key points to know before booking

- Private full-size SUV travel: Your group rides in a luxury vehicle such as a 2020 Land Rover Defender, or a similar SUV, rather than joining a large coach.
- Six major stops: The route includes Urridafoss, Skógafoss, Solheimajokull glacier, Reynisfjara, Vik, and Seljalandsfoss.
- Flexible pacing: Your guide can adjust the plan if you want more time at a waterfall or less time walking.
- Strong guide focus: Jon and Sigfus are specifically associated with attentive service, good local insight, and family-friendly flexibility.
- Hotel pickup included: You are collected directly from your Reykjavik hotel, Airbnb, or port, rather than being sent to a bus stop.
- Bring lunch money or a picnic: Food and drinks are not included, though your guide can suggest a restaurant.
Why the private format matters on Iceland’s South Coast
Iceland’s South Coast is easy to admire and hard to cover well. The main sights stretch far beyond Reykjavik, and the route combines long stretches of road with short, weather-exposed walks. A private vehicle gives you room to ask questions, change the pace, and travel with the people you already know.
The included vehicle is described as a luxury full-size SUV, with a 2020 Land Rover Defender or similar listed, while the tour description also refers to a spacious Chevrolet Suburban. The useful point is that you are getting SUV transport with onboard WiFi and enough room for a private group, not a compact car or standard shared shuttle.
Your guide is also your driver and local interpreter. Jon is praised for being attentive to the needs of a family of seven, while Sigfus, also called Siggy, is described as especially good at explaining daily life in Iceland. That matters because this is not only a photo stop tour. The drive gives you time to hear about geology, volcanic activity, local life, and the 2010 Eyjafjallajökull eruption.
You should still think carefully about cost. At $750 per person, this is a premium day trip. It makes the most sense for a family, a small group, cruise passengers with limited time, or anyone who values a private vehicle and personal attention more than the lowest possible fare. Group discounts are offered, but the exact terms are not provided.
A few more South Coast days worth weighing up
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Starting across Hellisheidi and the southern plains

Pickup is arranged directly from your Reykjavik hotel, Airbnb, or port. This is a useful detail in a city where many excursions use designated bus stops. You avoid getting yourself and your group to a separate meeting point, and the day starts with less fuss.
The first part of the journey crosses the Hellisheidi mountain pass. You may see Hengill volcano, an important geothermal area and the site of one of Iceland’s largest geothermal power plants. Your guide can connect the scenery to Iceland’s use of underground heat, making the drive feel like part of the tour rather than dead time.
The tour operates in all weather conditions. That is standard for Iceland, but it has real meaning here. Rain, wind, mist, and low cloud can change what you see, especially around waterfalls and the coast. Pack a warm jacket, hat, scarf, gloves, and comfortable walking shoes. Do not plan this as a city sightseeing day in outdoor clothes.
Urridafoss, a brief first waterfall stop

Urridafoss is scheduled as a short 10 minute stop, with no admission fee. It is a sensible early break and a chance to see a broad Icelandic waterfall before the more famous stops later in the day.
Because the stop is brief, you should not expect a long walk or a large block of free time. Its value is in the contrast. You begin with a quieter waterfall before reaching the high-impact sights at Skógafoss and Seljalandsfoss. If your group wants to linger, the private format gives you a chance to ask, though the full route has several demanding stops still ahead.
Skógafoss brings the big waterfall moment

Skógafoss gets about 30 minutes. This is one of the tour’s strongest stops, with a wide curtain of water dropping into a flat area below. The spray can be heavy, especially when the wind shifts, so keep your camera protected and expect to get damp if you move close.
Thirty minutes is enough to admire the falls, take photos, and walk a little. It is not a long hiking visit, which suits a packed day and families with mixed energy levels. If you want a strenuous climb or extended time around the waterfall, you should discuss that with your guide early.
The stop also shows why practical clothing matters. Smooth viewing areas can become wet, and the weather around Iceland’s waterfalls can feel colder than the temperature suggests. Waterproof outer layers are more useful than fashionable layers here.
Same corner of the island, a completely different day out:
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Solheimajokull puts Iceland’s ice in reach

The stop at Solheimajokull glacier lasts about one hour and is listed as free to enter. The glacier lies on the Myrdalsjokull ice field, and you will see broad ice formations while your guide explains how the glacier formed and how it is retreating.
This is a viewing visit, not a guided glacier hike. Do not assume crampons, ice equipment, or a technical walk are included. The hour gives you time to approach the viewing area and take in the ice, but the surface may be uneven or wet, and comfortable walking shoes are important.
For me, this is one of the most worthwhile parts of the route because it adds scale to the day. You are not only looking at waterfalls and ocean cliffs. You are seeing a glacier that is changing over time, with the effects of warming conditions made visible in a direct way.
Reynisfjara shows Iceland at its most dramatic
Reynisfjara receives about 45 minutes, making it one of the longer stops. The beach is famous for black pebbles and sand, dark sea cliffs, and striking basalt rock columns. It has the stark, almost otherworldly look many people hope to find on Iceland’s South Coast.
The beach is exposed and can be windy. Wear your warmest layers and keep your attention on the sea while taking photos. The information provided for this tour does not promise a particular level of beach access or walking distance, so follow your guide’s directions and do not treat the shoreline as a casual swimming beach.
The basalt columns are especially useful for understanding Iceland’s volcanic origins. Here, geology is not hidden behind a museum label. It is built into the cliff face. Your guide can add context about the rock and the forces that shaped the coast.
A short look at Vik

The tour allows about 10 minutes in Vik, the small village on the South Coast. This is a quick stop rather than a full village visit, but it breaks up the drive and gives you a look at one of the best-known communities in the region.
If you need a little more time for food, coffee, or a shop, ask your guide what fits the day. The stated schedule is tight, and meal costs are your responsibility. A picnic is another option, especially if you prefer to use every available minute at the waterfalls and glacier.
Seljalandsfoss and the Eyjafjallajökull story
Seljalandsfoss receives about 30 minutes and is set against the glacier-topped Eyjafjallajökull volcano. The waterfall is known for its distinctive setting and for the possibility of seeing water fall from the cliff face while the volcano rises behind it.
Conditions can be wet around the falls, so waterproof clothing and footwear are useful. The exact amount of walking depends on weather and what your group wants to do. If you have young children or someone who is not comfortable on wet ground, tell your guide. The private setup lets the group choose a sensible level of activity.
The volcano gives this stop more than a good photograph. Eyjafjallajökull erupted in 2010, sending ash high into the atmosphere and disrupting air travel across Europe. A good guide can turn that headline into a clear explanation of Iceland’s active geology and the way a remote eruption affected people far beyond the island.
Food, timing, and the return to Reykjavik
Lunch is not included. You can bring a picnic at your own expense or ask your guide to stop at a restaurant they recommend. This flexibility is helpful, but you need to plan for it. A long day with cold air and several walks is not the time to leave food decisions until the last minute.
The full experience lasts about 8 to 10 hours, ending with drop-off in Reykjavik in the early evening. The actual length can depend on weather, road conditions, stops, and how much time your group spends at each site. A private tour can reduce wasted waiting, but it cannot make Iceland’s roads or weather move faster.
The schedule includes several short visits, so keep your expectations realistic. You will see a wide range of scenery in one day, but you will not have hours at every location. The reward is variety: river, waterfall, ice, beach, cliffs, village, volcano, and geothermal country in one long circuit.
What the guide adds to the day
The strongest praise for this experience centers on the guide service. Jon is described as friendly, attentive, and willing to go beyond the basic plan. He also timed a day so the group did not spend time waiting at the stops, and he included a local Icelandic lunch for one group, though lunch is not part of the standard price.
Sigfus, or Siggy, is noted for building a good plan for cruise passengers and for adjusting the schedule when younger children were not ready for a hike or stop. That kind of flexibility is the clearest reason to choose private travel. You are not asking an entire coach to wait while one child needs a break.
You should still tell the company your priorities when booking. Mention children, limited walking ability, a cruise departure time, food needs, or a strong interest in geology. The more your guide knows before pickup, the easier it is to shape the day.
Who should book this South Coast tour?
I would consider it a good fit for families, couples who want privacy, small groups, and cruise passengers who need direct port pickup. It also suits people who prefer asking questions in the vehicle instead of listening to a general guide over a large group.
It is particularly useful if your group has mixed energy levels. One person can be keen on every viewpoint while another wants shorter walks. The guide can adjust the day more easily than a shared tour can.
I would hesitate if your main goal is the lowest price. Shared bus tours can cost less, and this route is available in many forms. The $750 per person price is paying for the private vehicle, direct pickup, a professional guide, onboard WiFi, and the ability to shape the day around your group.
The tour has a five-star rating from 23 reviews, with 100 percent recommending it. That is a small sample, so I would not use the number alone to make the decision. The repeated strengths are more useful: careful timing, friendly guides, family flexibility, smooth pickup, and strong local explanation.
Should you book it?
Book this tour if you want to see the main South Coast sights in one day without joining a large group. The private SUV, hotel pickup, and adjustable schedule are worth paying for when comfort and personal service matter.
Skip it if you want an inexpensive outing, a slow multi-day experience, or a serious glacier hike. For everyone else, this is a well-planned introduction to South Iceland, with enough variety to make the long drive worthwhile and enough flexibility to keep the day personal.
Free cancellation is available up to 24 hours before the start time for a full refund. Changes or cancellations made less than 24 hours before departure are not accepted for a refund.
FAQ
Where does the South Coast tour begin?
Pickup is available directly from your Reykjavik hotel, Airbnb, or port. You need to provide the pickup location when booking.
How long does the tour last?
The tour lasts approximately 8 to 10 hours and ends with hotel drop-off in Reykjavik, usually in the early evening.
Is this a private tour?
Yes. Only your group participates, and the itinerary can be adjusted around your interests and pace.
What kind of vehicle is used?
Transport is provided in a full-size luxury SUV, listed as a 2020 Land Rover Defender or similar. The tour description also refers to a spacious Chevrolet Suburban.
Which waterfalls are included?
The route includes Urridafoss, Skógafoss, and Seljalandsfoss. Each stop has a different planned duration.
Is Solheimajokull glacier included?
Yes. The tour includes about one hour at Solheimajokull glacier on the Myrdalsjokull ice field. A glacier hike and equipment are not listed as included.
Is lunch included?
No. Food and drinks are not included. You can bring a picnic or ask your guide to recommend a restaurant, with all food costs paid separately.
What should I wear?
Warm clothing, gloves, a scarf, a hat, and comfortable walking shoes are recommended. The tour runs in all weather conditions.
Is WiFi available?
Yes. WiFi on board is included.
What is the cancellation policy?
You can cancel at least 24 hours before the start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
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